I had a chat a few weeks ago with a newer client whose business sells digital products and courses who said something I hear constantly, especially this year… “I can sell… but only when I’m like fully in it. When I’m fully on.” Fully focused. Fully energized and healthy. Fully clear on and connected to the offer. When there’s a full plan, and the visibility has been on lock, and you’re feeling yourself because damn, you did actually do all the things you said you were going to do. When she...
2 months ago • 2 min read
Okay, I did it. I leaned back from my computer after hitting send on the email. The one I wish I was organized enough to have written last week, then scheduled so I wouldn’t even remember when it was sending, and I’d be surprised and delighted when the Stripe notifications started rolling in. But I didn’t write the email last week, so here I am, sitting in front of my laptop, deeply aware that I just sent an email that is supposed to drive sales. I pick up my phone. No notifications. Hmm…...
3 months ago • 6 min read
Back in 2020, I created, launched, and delivered 27 new offers. That’s in addition to existing offers I had and my ongoing 1:1 clients. At the end of the year I was feeling a little deflated, a little lost, a little disoriented. My OBM pulled up the financial tracking spreadsheet she keeps for me and shared her screen. “Well, you did make… hold on let me count here…” My jaw clenched, face stretching into the cringe emoji. 😬 “Yeah, you made 27 new things this year.” I immediately launched into...
3 months ago • 6 min read
I knew I needed to talk to Jonathan about the fact that I wouldn’t be able to contribute as much to rent this month. I’d known it for weeks, as my launch didn’t fill as quickly as I’d hoped, and person after person told me they were interested in the next round. Then, a 1:1 client’s payment failed, and I felt my body go rigid. I was terrified. I knew I needed to reach out to the client, but couldn’t do it from such a freaked out place. I knew I needed to make a plan for how we were going to...
3 months ago • 9 min read
“So I was just looking at joining this new program, have you heard of it?” I was sitting across from one of my good friends, a former client turned business bestie turned IRL friend, talking about our businesses and the things we were seeing in the online world, when I felt the pang of not-enoughness flush across my face. “Oh, yeah… I’ve heard of it, but I actually don’t follow her,” I took a gulp of water as my friend tilted her head, confused. “I just… whenever I see her stuff, it reminds...
4 months ago • 8 min read
Welcome to Emotions Are Expensive: the emotional cost of doing business and how to stop paying it. When I was thinking about how I wanted to talk about my new 1:1 offer The Empathy Edge, I kept thinking back on all the shit that has gotten in my way (and my clients’ ways) when it comes to making the kind of money we want to make in our businesses. And the biggest one isn’t messaging, it isn’t a shite offer, it isn’t a small audience… it’s the gnarly emotions and mind drama that come with...
4 months ago • 6 min read
“Wanna buy an Eye Hole?” ^It’s one of the sillier sentences I’ve uttered in my 33 years, but silly as it is, it’s one that I’ve said over and over again. One of my first experiences in small business was selling a product called an “Eye-Hole.” It was my aunt and cousin’s company, and believe it or not the company actually did reasonably well. But why did it do well? To skip to the end, the answer is messaging, paired with some serious tenacity. Tenacity you’ve got, and once you join us in the...
almost 2 years ago • 1 min read
"Okay, so we laughed about this but didn't fully decide... are we giving ourselves permission to not send the newsletter today?" ^Sent this message to Chelle last week after we'd had a total face-palm 🤦♀️moment realizing it was the 15th and our newsletter was supposed to go out that day. [ you should probably join us in the Magnetic Messaging Lab ] Even after years running companies and helping other people grow their businesses (more than a few to over $1 million in annual revenue, don't...
almost 2 years ago • 4 min read
Chelsea here, reporting live from the first day of my birthday month, which means you're getting a giddy, over-the-moon version of me sliding into your inbox. Chelle and I were on our content meeting (along with our incredible VA, Amy) when she told me she loved the reel I'd shared earlier that morning. "Oh, I love the reel you just posted!" Chelle told me. "Did you see the other one I did? The one before that?" I asked because frankly, I was delighted by the content I'd created. I watched it...
almost 2 years ago • 2 min read