selling to strangers is a real skill


So, there is a very particular kind of founder I see a lot in my world... largely because I tend to connect with folks who are EPIC at what they do, but still not hitting the level of consistent, dependable, and frankly life-changing money they want to be making from their business.

That was me for the first 3 years of my business...

And it's the thing where you're not confused about whether you can sell.

When you are in a room with someone, or talking to them in the DMs, or on a sales call, it works. People buy. Once they are inside, they love the work. They tell their friends. They come back.

But when you zoom out and look at where the sales actually come from, there is an undeniable pattern....

It is mostly people who already knew you.

Referrals.

Past clients.

Someone who has been quietly watching you for a looooong time.

But selling to strangers? That feels rare. A happy surprise. Something that happens whenever the algorithm feels generous, or when you happen to be in a good visibility rhythm, or when you finally post that slightly spicy thought leadership piece you had in your drafts for weeks.

It is easy to tell yourself that this is just how your business works. You are a referrals kind of person. You are really good once people get closer.

But selling to strangers is a skill.

And once you have that skill, your business starts to feel very different... in the best way.

When you know how to translate your work into language that reaches people who have never met you before, everything compounds faster. Your long form work hits harder. Your sales page does more of the talking. Your emails make sense to people who did not binge your entire back catalog before joining your list.

You stop needing to post nonstop or work your ass off to get those sales.

That is the heart of the Say Less Sales Messaging Sprint.

The Sprint is my done for you messaging and sales strategy intensive that helps you sell your signature offer to strangers, not just returning clients or referrals, with conversion ready messaging that works this month.

Click here to book yours.

During your Sprint I build...

• Offer positioning that makes your signature offer feel like the obvious choice in your industry

• A custom Empathy Map so you understand how your buyer thinks, feels, and decides

• A Messaging Vault full of angles, emotional truths, and stories you can reuse all year

• A 30 day sales plan so you can start driving revenue immediately, not someday

• A week of integration support so implementation does not feel like guess + stress

December is a quiet season on the surface, but this is when so many buyers are actually deciding who they will invest with in the new year. If you want those strangers to see your offer as the one they have been looking for, now is the time to get your message in order.

Book your Say Less Sales Messaging Sprint and let us turn selling to strangers into a repeatable skill, not a rare occurrence, yeah?

x

CQ

PS When you pay in full you also receive five done for you sales emails written from your new messaging. If you want those in your inbox before year end purchase your Sprint by December 11. If you purchase between December 12 and December 31 you will still receive the bonus, your emails will simply be delivered in mid-January.


WEBSITE​​ | CHELSEA'S INSTAGRAM | BOOK A SALES SPRINT | WORK WITH ME 1:1

Chelsea Quint | The Business Whisperer

Chelsea Quint is The Business Whisperer, an ex-corporate marketer turned messaging strategist who helps brilliant founders get their genius offers seen and sold. After cutting her teeth in marketing for major brands like Pilot Pens and Party City, she now uses her marketing expertise to help entrepreneurs break through the noise with crystal-clear positioning, magnetic messaging, and cult-status offers that convert. Chelsea specializes in crafting emotionally resonant sales campaigns that build trust, spark desire, and skyrocket sales without chasing trends or dumbing things down. Her approach treats business building as both art and science, focusing on the strategic storytelling that transforms best-kept secrets into bestselling offers. When she's not helping clients design sales systems that book out their services (or sell out their digital products), you can find her on the East Coast with her chef husband, corgi, and two cats, probably trying to eat Mexican food for every meal and improvising songs about what her pets are thinking.

Read more from Chelsea Quint | The Business Whisperer

I had a chat a few weeks ago with a newer client whose business sells digital products and courses who said something I hear constantly, especially this year… “I can sell… but only when I’m like fully in it. When I’m fully on.” Fully focused. Fully energized and healthy. Fully clear on and connected to the offer. When there’s a full plan, and the visibility has been on lock, and you’re feeling yourself because damn, you did actually do all the things you said you were going to do. When she...

Okay, I did it. I leaned back from my computer after hitting send on the email. The one I wish I was organized enough to have written last week, then scheduled so I wouldn’t even remember when it was sending, and I’d be surprised and delighted when the Stripe notifications started rolling in. But I didn’t write the email last week, so here I am, sitting in front of my laptop, deeply aware that I just sent an email that is supposed to drive sales. I pick up my phone. No notifications. Hmm…...

Back in 2020, I created, launched, and delivered 27 new offers. That’s in addition to existing offers I had and my ongoing 1:1 clients. At the end of the year I was feeling a little deflated, a little lost, a little disoriented. My OBM pulled up the financial tracking spreadsheet she keeps for me and shared her screen. “Well, you did make… hold on let me count here…” My jaw clenched, face stretching into the cringe emoji. 😬 “Yeah, you made 27 new things this year.” I immediately launched into...