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“Wanna buy an Eye Hole?” ^It’s one of the sillier sentences I’ve uttered in my 33 years, but silly as it is, it’s one that I’ve said over and over again. One of my first experiences in small business was selling a product called an “Eye-Hole.” It was my aunt and cousin’s company, and believe it or not the company actually did reasonably well. But why did it do well? To skip to the end, the answer is messaging, paired with some serious tenacity. The product itself looked like a basic adjustable necklace, at best. 🙄 No one on the planet was walking around saying, “gee, if only I had an eye hole!” No one knew what an Eye Hole was. So I could’ve run ads and sent cold pitches and started a podcast and been making Reels with trending audio and hidden keywords every single day and still gotten little to no sales. Fortunately, we knew that there WERE people walking around saying, “ugh, where the hell did I put my glasses now?” Lots of them. And those people? They liked the minimalist, chic look of an Eye-Hole much better than those glasses holder strap things. When the messaging works, sales pop. The name, the product, the number of sales calls we did or posts we made, none of it would have mattered if we didn’t get clear on exactly who we were talking to and exactly what to say to connect with those people. That’s what magnetic messaging gets you - clarity and connection. What would be possible for your business if you felt clear on what you were saying, and if you opened your inbox to more and more connections with potential customers? If every day you felt more and more connection on your digital marketing channels? If you knew exactly what to say or share to get a launch going, or to sell a new offer you’re so excited to get out into the world? ​All of that is on the other side of your Magnetic Message.​ ​Discover yours with us in the Lab this week.​ x Chelle & Chelsea PS if you know you prefer more personalized attention and want to do a 2:1 Magnetic Messaging intensive, hit reply and we’ll send over the details! ​INSTAGRAM | TIKTOK | WEBSITE​​ | CHELSEA'S ​INSTAGRAM | ​BOOK A SESSION​ |
Chelsea Quint is The Business Whisperer, an ex-corporate marketer turned messaging strategist who helps brilliant founders get their genius offers seen and sold. After cutting her teeth in marketing for major brands like Pilot Pens and Party City, she now uses her marketing expertise to help entrepreneurs break through the noise with crystal-clear positioning, magnetic messaging, and cult-status offers that convert. Chelsea specializes in crafting emotionally resonant sales campaigns that build trust, spark desire, and skyrocket sales without chasing trends or dumbing things down. Her approach treats business building as both art and science, focusing on the strategic storytelling that transforms best-kept secrets into bestselling offers. When she's not helping clients design sales systems that book out their services (or sell out their digital products), you can find her on the East Coast with her chef husband, corgi, and two cats, probably trying to eat Mexican food for every meal and improvising songs about what her pets are thinking.
So, there is a very particular kind of founder I see a lot in my world... largely because I tend to connect with folks who are EPIC at what they do, but still not hitting the level of consistent, dependable, and frankly life-changing money they want to be making from their business. That was me for the first 3 years of my business... And it's the thing where you're not confused about whether you can sell. When you are in a room with someone, or talking to them in the DMs, or on a sales call,...
I had a chat a few weeks ago with a newer client whose business sells digital products and courses who said something I hear constantly, especially this year… “I can sell… but only when I’m like fully in it. When I’m fully on.” Fully focused. Fully energized and healthy. Fully clear on and connected to the offer. When there’s a full plan, and the visibility has been on lock, and you’re feeling yourself because damn, you did actually do all the things you said you were going to do. When she...
Okay, I did it. I leaned back from my computer after hitting send on the email. The one I wish I was organized enough to have written last week, then scheduled so I wouldn’t even remember when it was sending, and I’d be surprised and delighted when the Stripe notifications started rolling in. But I didn’t write the email last week, so here I am, sitting in front of my laptop, deeply aware that I just sent an email that is supposed to drive sales. I pick up my phone. No notifications. Hmm…...