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âWanna buy an Eye Hole?â ^Itâs one of the sillier sentences Iâve uttered in my 33 years, but silly as it is, itâs one that Iâve said over and over again. One of my first experiences in small business was selling a product called an âEye-Hole.â It was my aunt and cousinâs company, and believe it or not the company actually did reasonably well. But why did it do well? To skip to the end, the answer is messaging, paired with some serious tenacity. The product itself looked like a basic adjustable necklace, at best. đ No one on the planet was walking around saying, âgee, if only I had an eye hole!â No one knew what an Eye Hole was. So I couldâve run ads and sent cold pitches and started a podcast and been making Reels with trending audio and hidden keywords every single day and still gotten little to no sales. Fortunately, we knew that there WERE people walking around saying, âugh, where the hell did I put my glasses now?â Lots of them. And those people? They liked the minimalist, chic look of an Eye-Hole much better than those glasses holder strap things. When the messaging works, sales pop. The name, the product, the number of sales calls we did or posts we made, none of it would have mattered if we didnât get clear on exactly who we were talking to and exactly what to say to connect with those people. Thatâs what magnetic messaging gets you - clarity and connection. What would be possible for your business if you felt clear on what you were saying, and if you opened your inbox to more and more connections with potential customers? If every day you felt more and more connection on your digital marketing channels? If you knew exactly what to say or share to get a launch going, or to sell a new offer youâre so excited to get out into the world? âAll of that is on the other side of your Magnetic Message.â âDiscover yours with us in the Lab this week.â x Chelle & Chelsea PS if you know you prefer more personalized attention and want to do a 2:1 Magnetic Messaging intensive, hit reply and weâll send over the details! âINSTAGRAM | TIKTOK | WEBSITEââ | CHELSEA'S âINSTAGRAM | âBOOK A SESSIONâ |
Chelsea Quint is The Business Whisperer, an ex-corporate marketer turned messaging strategist who helps brilliant founders get their genius offers seen and sold. After cutting her teeth in marketing for major brands like Pilot Pens and Party City, she now uses her marketing expertise to help entrepreneurs break through the noise with crystal-clear positioning, magnetic messaging, and cult-status offers that convert. Chelsea specializes in crafting emotionally resonant sales campaigns that build trust, spark desire, and skyrocket sales without chasing trends or dumbing things down. Her approach treats business building as both art and science, focusing on the strategic storytelling that transforms best-kept secrets into bestselling offers. When she's not helping clients design sales systems that book out their services (or sell out their digital products), you can find her on the East Coast with her chef husband, corgi, and two cats, probably trying to eat Mexican food for every meal and improvising songs about what her pets are thinking.
Okay, I did it. I leaned back from my computer after hitting send on the email. The one I wish I was organized enough to have written last week, then scheduled so I wouldnât even remember when it was sending, and Iâd be surprised and delighted when the Stripe notifications started rolling in. But I didnât write the email last week, so here I am, sitting in front of my laptop, deeply aware that I just sent an email that is supposed to drive sales. I pick up my phone. No notifications. HmmâŚ...
Back in 2020, I created, launched, and delivered 27 new offers. Thatâs in addition to existing offers I had and my ongoing 1:1 clients. At the end of the year I was feeling a little deflated, a little lost, a little disoriented. My OBM pulled up the financial tracking spreadsheet she keeps for me and shared her screen. âWell, you did make⌠hold on let me count hereâŚâ My jaw clenched, face stretching into the cringe emoji. đŹ âYeah, you made 27 new things this year.â I immediately launched into...
I knew I needed to talk to Jonathan about the fact that I wouldnât be able to contribute as much to rent this month. Iâd known it for weeks, as my launch didnât fill as quickly as Iâd hoped, and person after person told me they were interested in the next round. Then, a 1:1 clientâs payment failed, and I felt my body go rigid. I was terrified. I knew I needed to reach out to the client, but couldnât do it from such a freaked out place. I knew I needed to make a plan for how we were going to...