So last week I posted a story about how my latest podcast would help folks with content creation for the end of summer, and, well… I got a few DMs about the fact that it’s early August and summer is very much not ending. Which like yes, hi, true, and I do apologize for coming in with that violence. And but also… I want to tell you what I told them. I released that podcast in early August to make sure we’re all prepped, sorted and supported for whatever juicy sales activities we’re dreaming of...
about 15 hours ago • 2 min read
Last Christmas, my sister-in-law got me a delightful paint by numbers kit. It was made by a company called Breathe People, and included digital resources to make the painting situation into a lovely little meditative experience. And like the small business nerd that I am, I creeped on their website as soon as I opened the box last weekend to get my paint on. Which leads me to the marketing + lead gen idea I want to share with ya. On their site, they have a Let’s Collaborate link that heads...
about 2 months ago • 4 min read
So, there is a very particular kind of founder I see a lot in my world... largely because I tend to connect with folks who are EPIC at what they do, but still not hitting the level of consistent, dependable, and frankly life-changing money they want to be making from their business. That was me for the first 3 years of my business... And it's the thing where you're not confused about whether you can sell. When you are in a room with someone, or talking to them in the DMs, or on a sales call,...
8 months ago • 2 min read
I had a chat a few weeks ago with a newer client whose business sells digital products and courses who said something I hear constantly, especially this year… “I can sell… but only when I’m like fully in it. When I’m fully on.” Fully focused. Fully energized and healthy. Fully clear on and connected to the offer. When there’s a full plan, and the visibility has been on lock, and you’re feeling yourself because damn, you did actually do all the things you said you were going to do. When she...
9 months ago • 2 min read
Okay, I did it. I leaned back from my computer after hitting send on the email. The one I wish I was organized enough to have written last week, then scheduled so I wouldn’t even remember when it was sending, and I’d be surprised and delighted when the Stripe notifications started rolling in. But I didn’t write the email last week, so here I am, sitting in front of my laptop, deeply aware that I just sent an email that is supposed to drive sales. I pick up my phone. No notifications. Hmm…...
9 months ago • 6 min read
Back in 2020, I created, launched, and delivered 27 new offers. That’s in addition to existing offers I had and my ongoing 1:1 clients. At the end of the year I was feeling a little deflated, a little lost, a little disoriented. My OBM pulled up the financial tracking spreadsheet she keeps for me and shared her screen. “Well, you did make… hold on let me count here…” My jaw clenched, face stretching into the cringe emoji. 😬 “Yeah, you made 27 new things this year.” I immediately launched into...
9 months ago • 6 min read
I knew I needed to talk to Jonathan about the fact that I wouldn’t be able to contribute as much to rent this month. I’d known it for weeks, as my launch didn’t fill as quickly as I’d hoped, and person after person told me they were interested in the next round. Then, a 1:1 client’s payment failed, and I felt my body go rigid. I was terrified. I knew I needed to reach out to the client, but couldn’t do it from such a freaked out place. I knew I needed to make a plan for how we were going to...
10 months ago • 9 min read
“So I was just looking at joining this new program, have you heard of it?” I was sitting across from one of my good friends, a former client turned business bestie turned IRL friend, talking about our businesses and the things we were seeing in the online world, when I felt the pang of not-enoughness flush across my face. “Oh, yeah… I’ve heard of it, but I actually don’t follow her,” I took a gulp of water as my friend tilted her head, confused. “I just… whenever I see her stuff, it reminds...
10 months ago • 8 min read
Welcome to Emotions Are Expensive: the emotional cost of doing business and how to stop paying it. When I was thinking about how I wanted to talk about my new 1:1 offer The Empathy Edge, I kept thinking back on all the shit that has gotten in my way (and my clients’ ways) when it comes to making the kind of money we want to make in our businesses. And the biggest one isn’t messaging, it isn’t a shite offer, it isn’t a small audience… it’s the gnarly emotions and mind drama that come with...
10 months ago • 6 min read