“So I was just looking at joining this new program, have you heard of it?” I was sitting across from one of my good friends, a former client turned business bestie turned IRL friend, talking about our businesses and the things we were seeing in the online world, when I felt the pang of not-enoughness flush across my face. “Oh, yeah… I’ve heard of it, but I actually don’t follow her,” I took a gulp of water as my friend tilted her head, confused. “I just… whenever I see her stuff, it reminds...
9 days ago • 8 min read
Welcome to Emotions Are Expensive: the emotional cost of doing business and how to stop paying it. When I was thinking about how I wanted to talk about my new 1:1 offer The Empathy Edge, I kept thinking back on all the shit that has gotten in my way (and my clients’ ways) when it comes to making the kind of money we want to make in our businesses. And the biggest one isn’t messaging, it isn’t a shite offer, it isn’t a small audience… it’s the gnarly emotions and mind drama that come with...
16 days ago • 6 min read
“Wanna buy an Eye Hole?” ^It’s one of the sillier sentences I’ve uttered in my 33 years, but silly as it is, it’s one that I’ve said over and over again. One of my first experiences in small business was selling a product called an “Eye-Hole.” It was my aunt and cousin’s company, and believe it or not the company actually did reasonably well. But why did it do well? To skip to the end, the answer is messaging, paired with some serious tenacity. Tenacity you’ve got, and once you join us in the...
over 1 year ago • 1 min read
"Okay, so we laughed about this but didn't fully decide... are we giving ourselves permission to not send the newsletter today?" ^Sent this message to Chelle last week after we'd had a total face-palm 🤦♀️moment realizing it was the 15th and our newsletter was supposed to go out that day. [ you should probably join us in the Magnetic Messaging Lab ] Even after years running companies and helping other people grow their businesses (more than a few to over $1 million in annual revenue, don't...
over 1 year ago • 4 min read
Chelsea here, reporting live from the first day of my birthday month, which means you're getting a giddy, over-the-moon version of me sliding into your inbox. Chelle and I were on our content meeting (along with our incredible VA, Amy) when she told me she loved the reel I'd shared earlier that morning. "Oh, I love the reel you just posted!" Chelle told me. "Did you see the other one I did? The one before that?" I asked because frankly, I was delighted by the content I'd created. I watched it...
over 1 year ago • 2 min read
When I turned 30, I was definitely freaked out. Like stereotypical omfg I’m old now, I should be further along, Jennifer Anniston in Friend’s nonsense. But turning 32 I feel even younger than I did at 30. Feel like I look younger too, but maybe that’s just looking at myself with kinder eyes. In yoga today my friend Brit talked about how we look at things differently as we get older. We appreciate the daffodils, we stop and notice colors, textures, the micro moments that make life so rich. And...
over 2 years ago • 3 min read
Hiya, this is my 'I forget to sign up for things I want and I wish they'd remind me' note to you... Enrollment for the Deep Virtual Retreat closes at midnight tonight (EST). I will be doing it again (because wow is it awesome, and too many people have asked me to do it again for me not to...), but I've had some fun learning adventures in shipping costs and other adventures, so the price is going up for next time. Don't take that as pressure - it isn't! Just honest communication about my...
almost 3 years ago • 1 min read
We need to talk. We need to talk about work, stress and how the way you're working is causing you stress. But first, let's see if we're on the same page. How often do you feel like you're working a lot everyday, but end up feeling disconnected from your work, your business, your artistry at the end of the day? How often do you feel like you're never able to get on top of the truly important tasks or projects in your business? How often do you notice yourself moving through to do lists and...
almost 3 years ago • 2 min read
Let's start with a truth that is either going to piss you off or feel like a giant weight off of your shoulders... It is 1,000 times (maybe more) harder to grow an audience on Instagram than it was 10, 5, even 3 years ago. In spite of that, many of the people out there teaching social media marketing haven't adapted their stratgies since those times, meaning there are a lot of people (you might be one of them) spending tons of time, energy and maybe money trying to grow in a way that just...
about 3 years ago • 6 min read