There are few things better than opening my computer each day to see message after message about how well things are going for my clients because of the strategies we've built.

New clients signing on. Clients renewing their packages. Audiences growing. Time off taken without business chaos. Decision fatigue decreasing. Time made for self care and play and living life beyond the business or a screen.

And since seeing the wins really stack and build some momentum lately, I've been working on a new private podcast where I'm basically going over the fact that, as business owners, there are a good number of things we can control... but a much, much larger number of things we absolutely and completely cannot control.

[TLDR: my peeps are controlling what they can control and seeing results from it. pretty excellent]

State of the economy? No control. Consumer trust overall? Not a bit. Which piece of content goes viral? No way.

Which at first might sound a bit terrifying. With so much we can't control, what the bloody hell are we supposed to do?!

Well my friend, I'd like to throw out the idea that this is in fact the best realization you may ever have in your business.

What you're supposed to do with this news is release allllll of the thought gremlins and ghouls who creep in and whispers dreadful nothings through your brain about the things you can't control, and train your brilliant brain on the things you can.

An exercise that might be helpful, if you're a pen-and-paper sort of human who would like a physical way to work this out...

• Grab a sheet of paper, a giant sticky, a white board. Whatever surface feels like a nice place to write.
• Draw a vertical line down the middle. Bonus points for pens/pencils/markers that delight you.
• On the left side, write "Things I Can Control - aka things that might be my job." On the right, "Things I Cannot Control - aka things that are definitely not my job."
• Fill in each list, based on what you truly can and cannot control in your business.
• Look at your calendar, to do list, mental map of projects and ideas you've been noodling on. Remove anything that is from the right column.

If you don't fancy doing that yourself, I'll give you my list of things I'd argue you can control inside of your business...

1. What you offer and all details related to that. Price, features, structure, how long it is, when it's available vs not, what it's made out of, etc.
2. Your message and IP. These two pieces are an essential part of what it takes to create sales and demand predictably, and you have a delightful amount of control over how you shape and share this!
3. Your strategic plans. As a former non-planning business owner, I feel this may be one of the most under-utilized aspects we can control. If you do give yourself enough time and space to map a proper sales strategy, you will decrease your decision fatigue, increase your sales and increase the amount of joy you have while selling.
4. Your reps. This is all things around which channels you show up to market on and how frequently. How much effort (and reps) you put into learning the best practices of those channels and applying those. Whether or not you follow-up, or set up a funnel/automation that does it for you.
5. Your recovery. I'm a nervous system nerd through and through, and as any founder who's ever sold a damn thing knows, business tests your capacity and your resilience. To stay consistent, to get visible and be seen, to do things that feel scary, cringe, uncomfortable. To keep going when you don't yet have the evidence that any seeds you've planted are ever going to sprout. All of it. Your ability to recover and keep moving is within your control, and can change the game for you.

Each of these buckets is a foundational part of the upcoming group offer I'm going to be sharing - because when you have the structure and tools to control each of these pieces, business becomes smoother. There are fewer decisions to make - especially in the day to day and week to week moments - and your company feels steadier.

And yes, sales and audience growth come as a result of controlling what you can control, and using the extra brain space that comes from taking the 1,000 other things you could be doing off your cognitive load.

Your mission this week, should you choose to accept it: do that audit of the tasks/ideas taking up space in your reality, and remove any of the things you can't control. Use this as an opportunity to get really honest with yourself about what's showing up as productive procrastination, what's getting repeated because it gives a hit of dopamine or the illusion of control, and remove those things.

Report back with how it goes, yeah?

x

CQ

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