THE BUSINESS WHISPERER

Free MESSAGING TEMPLATE

Know exactly what your people need to hear before they're ready to buy from you.

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Grab the exact tool I use with clients to know what to post, email, or record next to grow your audience, create connection and get more sales

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Without giving a damn what's trending on Instagram.

You already did the ideal customer work. You know their age range, their income, whether they've got kids, whether they're a VP or a stay at home parent or a creative. You could probs recite it in your sleep.

And you're still staring at a blank page on a Wednesday night, decision fatigue setting in, wondering if any of it is even working.

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Here's the deal... an ideal customer profile tells you who your person is.

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It doesn't tell you what's actually happening in their head on a Tuesday when the problem your offer solves gets loud.

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What they're Googling at 11pm.

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The exact line they'd use to describe the thing keeping them anxious, tired, frustrated AF.

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That gap, between knowing your audience on paper and knowing the real, specific, sensory moments of their day is where most content misses.

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The Empathy Map is how I close that gap, for myself and for every client I work with.

What's Inside

The exact Notion database I use to track real moments, thoughts, and objections from my own audience (duplicate it straight into your own space)

A card for every stage of the buyer's journey, from problem unaware all the way to decision aware, so you know what someone needs to hear based on where they actually are

Ideas on what I use to fill each card in, so you're pulling from real lived moments instead of guessing

A short breakdown on how to actually use this thing in your day-to-day content and sales planning, not just fill it in once and let it collect dust